Autowhat

The platform handles the technical complexity of WhatsApp Business API access, providing businesses with a clean management interface for designing conversation flows, sending approved message templates, managing contact lists, and monitoring campaign performance without requiring direct API engineering work from the business's own development team.

The platform's chatbot builder allows teams to create structured conversation flows that handle common customer interactions autonomously: product catalog browsing, appointment scheduling, order status inquiries, payment link delivery, lead qualification, and FAQ responses.

These automated flows operate continuously, handling customer inquiries at any hour without requiring live agent availability a particularly valuable capability for businesses serving customers across time zones or managing high inquiry volumes relative to support staffing.

When conversations require human judgment or the chatbot reaches the boundaries of its configured scope, live agent handoff routes the conversation to an available team member with the full conversation history preserved.

AutoWhat's broadcast messaging capability enables businesses to send approved promotional and transactional messages to opted-in subscriber lists at scale announcing product launches, sending appointment reminders, delivering order confirmations, and re-engaging inactive customers through the high open-rate environment of WhatsApp messaging.

Analytics track delivery rates, read rates, response rates, and conversion outcomes for broadcast campaigns, giving marketing teams the performance data needed to measure ROI and optimize message content and timing.

For businesses in markets where WhatsApp is the primary customer communication channel and where meeting customers in their preferred environment is a significant driver of engagement and conversion, AutoWhat provides the automation infrastructure that makes WhatsApp a scalable business communication platform rather than a labor-intensive manual channel.