Syte

Syte's core technology is a visual AI engine that has been trained on over 15,000 fashion, home, and jewelry attributes including color, texture, shape, style, material, occasion, and more enabling it to understand products at a granular visual level that keyword-based search cannot match.

When a shopper uploads a photo or takes a picture of something they like, Syte's visual search returns visually similar products from the retailer's catalog.

The platform's Smart Discovery combines visual search with NLP-powered text search to enable a new discovery modality: shoppers describe what they want in natural language ('boho earrings for a beach wedding') and Syte's system interprets both the semantic meaning and the visual attributes of the query to return relevant results.

Syte reports that combining text and visual search results in 8x higher conversion compared to traditional keyword search alone.

Additional capabilities include multi-object search (searching for multiple products in a single image simultaneously), smart object cropping (letting shoppers indicate exactly which item in an image they're interested in), and automated product tagging that enriches the retailer's catalog metadata using Syte's attribute library.

Syte serves enterprise fashion and home decor retailers and brands, with customers across Europe, the Middle East, and North America. Pricing is enterprise-grade and available on request. The platform integrates with major ecommerce platforms and is implemented as an API or SDK.

Syte competes with Google Vision-based search tools and visual discovery features within platforms like Pinterest, differentiating on the depth of fashion/home/jewelry-specific AI training and the catalog tagging capability that improves search quality across the retailer's entire product set.