Piper the AI SDR Agent is a tool designed to automate and scale inbound pipeline generation. Utilizing realtime chat, voice, and video, it offers a more intuitive and connected approach to handling and converting website traffic into possible leads for businesses.
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Piper is an AI Sales Development Representative (SDR) agent built by Qualified, the enterprise pipeline generation platform.
Launched in April 2024, Piper was designed from the ground up to handle high-intent inbound leads autonomously engaging website visitors, qualifying prospects, nurturing warm leads, and booking meetings with human sales representatives, all without any manual SDR involvement.
Since launch, Piper has been adopted by over 500 companies including Asana, Box, Plaid, LogicMonitor, and SUSE, and has earned the #1 ranking in agentic marketing platforms across G2, Salesforce AppExchange, and Forrester evaluations.
Piper's engagement model is fundamentally multi-modal, meaning it can communicate with prospects through text chat, voice conversation, and video interaction depending on the context and the buyer's preference.
When engaging via video, Piper can appear as a digital human or a brand-appropriate animated persona, creating face-to-face experiences that build rapport and trust in ways that simple text chatbots cannot.
This capacity for genuine human-like interaction is what distinguishes Piper from earlier generations of website chatbots rather than following a decision tree of pre-written responses, Piper conducts intelligent, responsive conversations that adapt to what each prospect actually says and asks.
The agent operates across the full inbound funnel rather than just at the top. Piper captures new leads arriving on the website for the first time, providing immediate engagement before they bounce.
It nurtures warm prospects who have previously visited or engaged with the brand, personalizing conversations based on their prior behavior and content consumption.
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