Narrative BI

The platform connects to major advertising and analytics platforms and transforms raw performance data into written narrative reports delivered automatically on a schedule chosen by the user, replacing the manual process of building dashboards and interpreting metrics with plain-language summaries anyone on the team can understand.

The platform's AI Data Analyst feature allows users to interact with connected data sources through natural language questions rather than SQL queries or complex dashboard configurations.

Marketing managers can ask questions like 'which campaigns drove the most conversions last week' or 'where did our CPA increase compared to the previous month' and receive instant AI-generated answers grounded in the actual data.

This removes the bottleneck of waiting for analysts to respond to routine data questions and puts self-service analytics within reach of non-technical stakeholders.

Anomaly detection runs continuously across all connected data sources, automatically identifying statistical outliers and sending alerts whenever significant spikes or drops occur.

This 24/7 monitoring capability ensures that budget issues, campaign underperformance, or unexpected traffic surges are flagged immediately rather than discovered days later during manual reporting cycles. Alerts include AI-generated explanations of the likely causes, giving teams the context needed to act quickly.

Narrative BI integrates with Google Analytics, Google Ads, Facebook Ads, Salesforce, HubSpot, and other major data platforms that marketing and revenue teams rely on daily.