Keywords.am is an AI-powered tool designed for Amazon brand owners and FBA sellers to optimize product listings. It aids in improving keyword rankings and conversion rates, aiming to enhance sales.
Expert Video Review by SEOGANT · March 2026
Keywords AM is a keyword research and management platform designed for app store optimization on Apple App Store and Google Play, helping mobile app developers and marketers identify high-opportunity keywords, track app rankings across target search terms, and monitor competitor keyword strategies in the competitive mobile app discovery landscape.
The platform provides the search intelligence that drives app store visibility improvementthe primary factor in organic download growth for most mobile apps.
The keyword discovery tools surface relevant search terms with volume, difficulty, and conversion potential estimates calibrated to the specific dynamics of app store search rather than web search, where the metrics and behaviors differ significantly.
Competitor keyword analysis reveals which search terms are driving installs for competing apps, identifying gaps in current keyword coverage and high-value terms that could be captured through metadata optimization and review strategy alignment.
Keywords AM's rank tracking monitors daily position changes across target keywords for both the user's own app and competitor apps, providing the visibility needed to measure the impact of metadata updates, understand seasonal search demand patterns, and identify when competitive shifts in the keyword landscape create new opportunities or threaten existing ranking positions.
Integration with app performance data connects keyword ranking improvements to actual download and revenue outcomes.
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