Think smart. Play bold. Tune fast. Be the first. With DFIRST, you’re not just generating content you’re directing an AI-powered marketing machine. Connect data, research competitors, plan campaigns, create multi-format assets, and optimize performance all
Product Demo Video
DFIRST AI (formerly Digital First AI) is a full-stack AI marketing platform designed to replace the fragmented stack of marketing tools with a single, high-velocity environment that handles research, creative production, campaign execution, and optimization.
The platform functions as an AI marketing brain acting as strategist, researcher, copywriter, designer, and analyst simultaneously enabling lean teams to execute at the scale of much larger marketing departments.
The platform's flexible drag-and-drop canvas removes the constraints of traditional linear marketing workflows and rigid templates. Marketers build unique campaign structures that match their specific business model and audience, rather than fitting their strategy into a platform's predefined workflows.
AI agents autonomously handle research, generate creative assets, and optimize performance within this custom-designed structure.
One of DFIRST AI's most impactful capabilities is multi-variant asset generation: the platform auto-clones any piece of creative content into 120+ language or persona variants in minutes.
This localization and personalization capability which typically requires weeks of human translation and creative adaptation has been shown to lift click-through rates by 28% and return on ad spend by 35% in reported use cases.
DFIRST AI can generate 50 campaign variations in the time it would take a human team to produce one, enabling systematic A/B testing at a scale that was previously impractical. Copy, design assets, and video content are all generated within the platform, providing a complete creative production suite rather than a copywriting tool that requires separate design software.
A free plan provides 80 daily tokens with no credit card required. Paid plans include Starter at $39/month, Pro at $99/month (1,200 AI credits, up to 3 team members), and Expert at $199/month (2,500 AI credits). Enterprise custom pricing is available for large organizations with high-volume needs and dedicated support requirements.
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