Bobby

Users add their subscriptions manually, set billing cycles, and Bobby calculates the total monthly and annual spend across all entries. Payment reminders notify users before charges hit so that unused subscriptions can be cancelled before the renewal date.

The app targets iOS users who want a simple, visually polished way to understand their total subscription spend without installing a full budgeting or banking integration tool.

Consumer subscription spending has grown significantly as more services switch to recurring billing models, and many users lose track of what they have signed up for across streaming, software, fitness, news, and other categories.

Bobby addresses the awareness problem without requiring bank account connections or financial data permissions.

Compared to Rocket Money and Truebill, which connect to bank accounts and automatically detect and categorize subscriptions, Bobby is intentionally more limited and private.

Rocket Money and Truebill pull transaction data from linked bank accounts and can automatically identify and cancel subscriptions on the user's behalf. Bobby requires manual entry and takes no automated actions.

For users uncomfortable linking financial accounts to a third-party app, Bobby's manual approach is a feature rather than a limitation.