Apollo

Sales teams use Apollo to find prospects, build lists, automate email sequences, make calls, and manage deal pipeline without needing separate tools for each stage of the prospecting workflow. The platform is designed to consolidate the tools a sales development representative uses daily into a single product.

The platform targets sales development representatives, account executives, and revenue operations teams at B2B companies who need to build pipeline efficiently.

Finding the right contacts, getting verified contact information, sending personalized outreach at scale, and tracking prospect engagement are all handled within Apollo rather than requiring a separate data provider, email automation tool, and dialer.

For early-stage sales teams that cannot afford an expensive multi-tool stack, Apollo's breadth at a lower per-seat cost is a meaningful advantage.

In March 2026, Apollo launched an AI Assistant described as an agentic GTM operating system that executes workflows from natural language prompts.

A sales rep can say to find high-intent accounts in mid-market fintech and draft a three-step email sequence for the VP of Sales, and the AI will research, build the list, and draft the sequence without manual steps.

This agentic capability moves Apollo from a data and automation tool to one that handles multi-step prospecting research autonomously.