AdRoll

Its retargeting capabilities re-engage website visitors who didn't convert with personalized ads across web, social, and email channels, bringing potential customers back through a persistent, coordinated follow-up sequence.

The platform's AI optimizes ad delivery and personalization in real time selecting which product or message to show each retargeted visitor based on their specific browsing and purchase history, optimizing bids for each impression based on conversion probability, and automatically shifting budget toward channels and placements generating the strongest results.

This optimization runs continuously rather than on the manual adjustment schedule most advertisers manage.

E-commerce brands, DTC businesses, and digital marketers running performance campaigns use AdRoll to capture revenue from the large majority of website visitors who leave without purchasing on their first visit.

The retargeting model addresses a fundamental e-commerce economics challenge: the cost of acquiring a visitor is incurred whether or not they convert, and retargeting recovers value from the portion of that traffic that showed interest but needed additional touchpoints before committing.