Use Google's free AI tool to transform basic product photos into professional, campaign-ready images — no studio, no photographer, no budget needed.
0. How to use this guide
- Set up your Pomelli account and Business DNA (Section 1).
- Upload any product photo — even a messy phone snap.
- Pick one of the 3 creation methods (Templates, Edit Existing, or Create New).
- Download your studio-quality images and use them across your marketing.
- Repeat for every product in your catalog.
1. What is Pomelli?
Pomelli is a free AI-powered marketing platform from Google Labs designed to help small and medium-sized businesses create on-brand content without a creative team.
It uses your Business DNA — your brand colors, tone, style, and product context — to generate marketing materials that actually look and feel like your brand.
What you can do with Pomelli:
- Generate professional product photos with Photoshoot
- Create full marketing campaigns (social posts, ads, banners)
- Edit and restyle existing images with AI
- Maintain brand consistency across every asset
🔗 Get started: labs.google.com/pomelli/about
Availability: Currently free in the US, Canada, Australia, and New Zealand.
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2. What is Photoshoot?
Photoshoot is Pomelli's newest feature. It takes any ordinary product photo and transforms it into a professional-grade studio or lifestyle shot using Google's Nano Banana image generation model.
Why it matters:
- High-quality product images directly increase conversions — customers trust what looks professional.
- Traditional product photography costs $500–$5,000+ per shoot.
- Photoshoot does it for free, in minutes, from your phone.
Key strengths:
- Adjusts lighting direction, intensity, shadows, and texture automatically
- Offers curated background options (marble countertops, lifestyle settings, clean gradients)
- Templates and presets tailored for ads, social media, and marketplace listings
- Aligns output with your brand's existing visual style via Business DNA
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3. Setting Up Your Business DNA
Before creating Photoshoot images, set up your Business DNA so every output matches your brand.
Step 1: Go to labs.google.com/pomelli/about and sign in with your Google account.
Step 2: Click "Get Started" and enter your business details:
- Business name
- Website URL (Pomelli will pull your visual tone, colors, and style automatically)
- Brand description and target audience
Step 3: Upload any existing brand assets — logos, product photos, previous marketing images.
Step 4: Review your Business DNA profile. This is what Pomelli references every time it generates content for you.
💡 Pro tip: The more context you give your Business DNA, the more on-brand your Photoshoot outputs will be. Add your website URL — Pomelli analyzes your site's aesthetic and matches it.
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4. The 3 Ways to Create Photoshoot Images
Method 1: Templates (Fastest)
- Click "Create a Product Photoshoot"
- Upload an image of your product (any quality works)
- Select up to 4 shots from auto-recommended photo templates
- Templates control composition, framing, and style for you
- Generate and download
Best for: Quick product catalog shots, consistent batch imagery, marketplace listings.
Method 2: Edit Existing (Refine what you have)
- Upload an existing product image
- Use natural language prompts to make changes:
- Generate the updated image
Best for: Refreshing old product photos, seasonal updates, A/B testing different backgrounds.
Method 3: Create New (Full creative control)
- Open the flexible editor
- Describe your vision in a prompt or upload a reference image
- Create fully custom assets that match your aesthetic
- Use style references: "Restyle this image to look like [insert reference image] style"
Best for: Hero images, ad creatives, social media content, unique brand visuals.
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5. Bonus Features You Should Know
Improved Image Generation
- More accurate prompt-following
- Full editing capabilities (change backgrounds, adjust lighting, restyle)
- Style reference images — upload a reference and tell Pomelli to match that look
Smarter Campaigns
- Upload images directly into campaign prompts to ground your creatives
- Enter your product URL and Pomelli will pull images, title, and description from your site to auto-generate campaigns
- Example prompt: "Create a promo for my new necklaces [insert product URL]"
Business DNA Integration
- Every Photoshoot image you create can be saved to your Business DNA for reuse
- Future campaigns automatically reference your saved product shots
- Build a full product image library over time without ever hiring a photographer
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